Some entrepreneurs attack markets they know nothing about, trying to leverage a fresh look on old problems. Other come from the inside, like the founders of Premium Jet, a boutique airplane management company that was started by industry veterans Fabio Hausammann and Marcel Wepfer, later joined by Pilatus alumni Daniel Kunz. Their past experience on the payroll of a leading business aviation firm taught them exactly what to do in order to separate their startup from the pack.

How is Premium Jet different? The playbook is timeless: a focus on really personal service (clients keep the same contact in all their interactions with the company), straightforward processes making life easier (airplane expenses are paid and consolidated into a single monthly bill), a team of employees who are in it for the long run, Premium Jets having one of the lowest turnover in the industry.

With 60M of turnover in 2018, the market has clearly validated Premium Jet's model, and the founders would like to keep on growing their business. Not at all costs though. "We do not want to lose touch with our clients" says Fabio Hausammann, "we still want to interact with them in a deeply personal manner. If we lose that, we lose our DNA".